09 May 2019 - 1 min read
Coco Boo is the brainchild of two fashion loving sisters, Melania (Mel) and Vittoria (Vic). Whilst studying fashion design and fashion promotion at UCLAN University it became their dream to own a little boutique; a gorgeous little gem of a hangout where the girls could showcase their style and interpretation of fashion. This then quickly evolved into an e-commerce website.
Coco Boo approached Statuo in January. At the time they were running their own Social Media ads - and business was doing great, but they really wanted to grow the business further, and weren’t sure on how to effectively optimise their current campaigns. The brief was to grow revenues and reduce Cost per Acquisition across both Facebook & Instagram.
We set about building a complex advertising funnel for the Facebook Ads - Ensuring that we hit our customers with the right ads at the right part of the buying funnel. We made sure that our audiences were carefully selected and tested, and our ads were fully optimised with the latest stock and bestsellers. We utilise facebook for both prospecting and re-marketing, and optimise for CPA according to the part of the funnel.
We work closely with the team at Coco Boo HQ to ensure that we are fully up to date with the latest weekly ’drops’ - keeping the ads fresh and up-to-date - and month on month are consistently improving results.
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