02 Oct 2018 - 1 min read
Lisa Edwards Jewellery is an online fashion jewellery brand based in Manchester. The brand approached Statuo back in 2017 as a start-up company with a big vision, to be the leading online fashion jewellery brand in the UK. The team at L E Jewellery were looking for the right digital team to make it work, and that's where we came in.
Design and develop an commerce website which was easy for the team at L E Jewellery to update and manage. We needed to reflect the high end look of the brand, appeal to the customer demographic, and also make sure it was geared towards supporting a future multi-channel marketing strategy.
We created a website that would provide the necessary functions required to take her business online, help grow customers and create a platform for her to advertise seasonally. We identified the best platform for this startup website was Shopify, affordable and more importantly self manageable. Before launch of the website, Statuo provided training on how to upload products, create new collections and the basic principles of laying out stock on your website to increase sales.
We teamed up with professional fashion & influencer photographer, Hannah Furness, to create some great content for the website in keeping with the luxury feel.
Once the site was ready for launch, we provided social media training. The training was based around contacting key influencers and how to build audiences based on customer demographics. We also gave her advise on working with PR Agencys and Stylists in the future.
We continue to work with Lisa Edwards Jewellery on maintaining the website, content creation and marketing.In the first month of launch the Jewellery was featured on key influencers and in national magazines such as InStyle. Celeb endorsements also boosted sales, with Christine McGuinness from the real housewives of Cheshire, Love Islands Kendall Rae-Knight & Hayley Hughes, and most recently Dani Dyer, all spotted in the brand.
I would highly recommend Statuo to anyone. The team are all fantastic, extremely professional with a friendly approach. Nicola was truly amazing and helped me every step of the way building my website, going above and beyond any expectations. Her creative flair is incredible and friendly positive attitude was extremely inspirational. I look forward to working with Statuo in the future.
Lisa Edwards, Managing Director,
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