13 Sep 2018 - 4 mins read
Are you a new business who needs a logo, or are you an established company considering a new logo, and you’re not sure how to go about it? This blog will give your insight into why logos are so important, and how the ‘correct’ process which will give you the perfect representation for your business.
Firstly, a logo is crucial for any business. It is an identification mark, a symbol of your products/ service and it needs to represent well. Without a logo, your brand will be unidentifiable to potential customers. A logo needs to be unique, striking and attention grabbing. It needs to be designed around the purpose of your company as it will be used to promote your brand, directly linking with your business.
You only get one chance to make a first impression. If your business is providing a top-notch service or product with a lousy logo, you could be losing a Substantial number of customers before they’ve even clicked onto your website or social media page.
So how do you get a logo? There are numerous ways in which you can get a logo for your business. One of which is an online logo maker, where you have the opportunity to create the logo yourself. There are a lot of websites which offer an easy-to-use process, which generates logo designs that you can choose from. There are pros and cons to these DIY websites, and here’s why:
Easy to use: It is said that online logo makers are easy to use, even if you don’t have an artistic bone in your body. It’s not likely that you’ll have any problems when generating a logo on the site, as they aim to be user-friendly.
Quick: If you’re in a rush for a logo and want one overnight, an online logo maker will produce multiple versions for you within minutes. Whether they’re any good, that’s your decision.
Cheap: Logo makers are often free or charge a very small fee. If you’re tight on budget, you might consider this process. But one thing to consider is, you pay for what you get.
Unprofessional design: These logo generators create logos that lack a professional finish. A lot look like they’ve been made on Microsoft Word or Paint, which will massively reflect poorly on your brand.
Not unique: You want your logo to stand out against competitors, to present something that hasn’t been done before. A generator will create similar, if not the same designs as the previous person who has used the site, which could link your business to other brands by sharing a similar design. No business wants that. Two well-known companies with almost exactly the same logos are Ford and Carrier. Both badges are the same shape, share the same script-like font and royal blue background. Both companies were established in the early 1990s but neither adopted their current logos until decades after they were founded, making it unclear on who copied who.
No personal touch: When Our Professional creative designers design your logo, we put our heart and soul into it. We want to create something that you’ll love and that will drive your business to the forefront of its industry. We delve deep into the demographics mind to create a design that will entice them considering colour phycology, Typography and industry specification. With a logo generator, that certainly doesn’t happen.
Copyright issues: If your logo isn’t an original design and hasn’t been created for the purpose of your business, it is likely that you will get into copyright issues. This will cost you both time and money. More money than you’d give a designer. After 23 years Formula 1 changed its logo but is now in a trademark row with the stationary company, 3M. The logos have a striking resemblance, and the new F1 logo is likely to get given the red light.
A designer can provide you with timeless authentic designs, varied types of formats saved for web and print, store/vehicle signage, welcome refinements and will help you push your business to the very top.
Overall, a business needs a unique and professional design, made with a lot of thought and love. A generated logo could give your business a bad start or even tarnish your established company. After all your business is authentic, reliable and trustworthy isn’t it?
If you’re in need of a logo and you’re not sure where to start, just give the team here at Statuo a call on 01204 826440. We’d love to get to know you and your business.