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Strong Woman

Design Development Branding Custom CMS Stripe Integration

Objective

Strong Woman approached us with the idea of a subscription box for sale online, for a women’s only brand. Our brief was to create a corporate identity for Strong Women, create a subscription website with marketing material for launch.

Strategy

We wanted to start off targeting women that are interested in weight lifting and fitness in order to gain an audience for launch, a coming soon page displaying the brand and logo was set up to create a sign up list. We analysed current subscription box sites and competitor sites along with popular sports brand such as Nike & Adidas, who use strong slogan campaigns to enhance their audiences and give representations of strength and power. Wanting to move away from the cliches of women in fitness and pink, and move more towards typography and clean branding that represents strength and power in itself. We think a clean functional approach to the brand was key with bright green call to actions contrasting with dark backgrounds connotes a sense of action and strength.

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