The Fleetsmart brand was born in 2002 and grew over time from a reseller status to a solutions provider - and also over this time, developed their own in-house Developed Cloud Technology.fleetsmart.co.uk
We began the project by undertaking a full SEO & PPC audit, from the audits we identified a list of fixes & tasks that were prioritised and completed over the following 2 months. We then began work on a proactive SEO and PPC strategy, which involved utilising various channels including: SEO, PPC, Facebook + Display advertising.
For SEO we have focused on optimising and improving rankings for Fleetsmart’s key revenue driving keywords. We’ve done this through a mix of on page optimisation, technical implementations to improve speed, and content creation and optimisation. We have a content strategy in place which focuses on positioning Fleetsmart as leaders in their industry.
Alongside our SEO strategy, we also have a PPC strategy in place across their UK & Canada websites. We capture leads for key terms, and we also implemented a successful Display advertising campaign alongside the The PPC account is structured to ensure that CPA stays at an agreed level with the client, whilst also increasing leads across the board.
After 6 months of working together, Statuo & Fleetsmart both agreed it was time for a new website. The old site was looking a little dated, and making changes in the old CMS wasn’t always easy. We opted for a Wordpress build to ensure that the guys at Fleetsmart could continue to make changes to the website in-house, but we opted for a bespoke build - which allowed us more creative freedom across the web design.