Fleet Smart

Design . Development . Paid Marketing

Fleetsmart are a vehicle & asset tracking solutions provider. They provide their customers with the most flexible fleet & asset monitoring technology on the market.

The Fleetsmart brand was born in 2002 and grew over time from a reseller status to a solutions provider - and also over this time, developed their own in-house Developed Cloud Technology.

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We began the project by undertaking a full SEO & PPC audit, from the audits we identified a list of fixes & tasks that were prioritised and completed over the following 2 months. We then began work on a proactive SEO and PPC strategy, which involved utilising various channels including: SEO, PPC, Facebook + Display advertising.


For SEO we have focused on optimising and improving rankings for Fleetsmart’s key revenue driving keywords. We’ve done this through a mix of on page optimisation, technical implementations to improve speed, and content creation and optimisation. We have a content strategy in place which focuses on positioning Fleetsmart as leaders in their industry.


Alongside our SEO strategy, we also have a PPC strategy in place across their UK & Canada websites. We capture leads for key terms, and we also implemented a successful Display advertising campaign alongside the The PPC account is structured to ensure that CPA stays at an agreed level with the client, whilst also increasing leads across the board.

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Our Approach

After 6 months of working together, Statuo & Fleetsmart both agreed it was time for a new website. The old site was looking a little dated, and making changes in the old CMS wasn’t always easy. We opted for a Wordpress build to ensure that the guys at Fleetsmart could continue to make changes to the website in-house, but we opted for a bespoke build - which allowed us more creative freedom across the web design.

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Fleet Smart Assets
Fleet Smart Box
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Fleet Smart Tracking
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Fleet Smart Tracker
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