Design . Development . Marketing

Our clients came to us with an idea. They wanted to take their knowledge of traditional chartered accountancy, and bring it into the 21st Century.

Flexibooks Business Cards Flexibooks laptop view

The brief

With so many accountancy softwares around, our client wanted to offer a personal accountancy service, with a modern twist. They wanted to develop an online tool which allows you to answer a set of questions about your business, and be presented with a quote for the management of your annual accounts, but still maintaining a brand personality and showcase the people behind the brand.

Flexibooks Mac view Flexibooks team


We began with naming concepts where we concepted around 8 potential names. We then selected our 2 favourites and from these 2 names, developed 2 brand concepts, one was in keeping with their existing successful chartered accountancy brand, and one was completely standalone.

Our client opted for Flexibooks. They felt that a brand separate from their existing business is what would work best for them, and loved the colours and style of the flexibooks concept, once final tweaks had been made - we began designing the website & online tool.

Flexibooks staff Flexibooks brand


We researched our demographic, busy, self-employed, business owners. They don’t want heaps of content or big forms to fill in. We opted for a small navigation, placing the focus firmly on ‘Getting a Quote’ This leads the user straight down an easy to use system where they answer a series of multiple choice questions about their business, and their requirements. This then gives them a tailored quote, which they can either accept or decline.

Once designs were agreed, we began the build of the website - subtle animations and transitions ensure that the journey from landing to getting a quote is easy, slick and engaging.

Flexibooks meeting Flexibooks laptop


As Flexibooks is entirely new to the market, as soon as the site has launched, we have a facebook marketing strategy planned, we will be creating a prospecting campaign across facebook & instagram, targeting our specific demographic, this will be for both brand awareness and generating sales.

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