Superior Wraps

Superior Wraps specialises in high-quality vehicle wraps for personal and business clients, delivering craftsmanship and detail that sets them apart in the North West. 

The Brief

From individual projects to full fleet branding, the team is known for premium finishes and customer service. The brief was to design and build a new website that drives enquiries from higher-value customers, improves conversion rates from paid advertising, and positions Superior Wraps as the go-to premium wrapping company in the region.

 

The Design

Competitor research showed that many vehicle wrap websites are cluttered or overly focused on price. Superior Wraps wanted the opposite: a clean, professional, and aspirational site that reflects the standard of their work. The design focuses heavily on bold imagery of completed projects, paired with concise copy that emphasises quality and attention to detail. Clear CTAs guide users towards conversion, while the layout funnels visitors into core service areas without distraction. The visual direction ensures that from the first impression, users recognise Superior Wraps as a premium brand.

 

The Development

We developed the site with speed and simplicity in mind, ensuring it works seamlessly across all devices. The CMS was structured to allow easy updates, so the team can add new case studies, upload project galleries, and showcase their work without technical barriers. SEO foundations were implemented to increase organic visibility, with a focus on local and regional searches to attract both business fleets and high-end private clients. The outcome is a streamlined, modern website that showcases the quality of Superior Wraps’ work, targets higher-profile customers, and makes it effortless for users to request a quote.