Plumb Factory

For more than a decade, Plumb Factory has supplied plumbing and heating products as well as bespoke bathrooms across the Northwest of England. They have various locations across the north west, some of which have luxury bathroom showrooms onsite.

The Brief

For more than a decade, Plumb Factory has supplied plumbing and heating products as well as bespoke bathrooms across the Northwest of England. They have various locations across the north west, some of which have luxury bathroom showrooms onsite.

 

The Strategy

For some quick wins, we implemented a paid media strategy which spans Google Search, Bing & Meta.  Running alongside this for the longer term, we have an organic search strategy and social media plan in place. The plan is then to implement the tried and tested strategy across the other stores to generate more bathroom sales across all Plumb Factory branches.

 

The Results

In the first three months of Plumb Factory's PPC campaign, total enquiries increased by 471% and store visits doubled, rising by 100%.