Reglaze

Reglaze's target audience wasn’t casual homeowners - the initial focus was councils and social housing contractors, where buying decisions are measured, procurement-led, and heavily influenced by compliance, reliability, and long-term value.

The core challenge was clarity. Reglaze offers a specialist retrofit solution: replacing existing 28mm double glazed units with Regency’s Thin Triple featuring Corning Enlighten Glass, delivering a higher-performing triple glazed unit without changing the frame. The model is great, but it’s also easy to overcomplicate. If messaging becomes too technical, decision-makers switch off. If it sounds vague, it doesn’t feel trustworthy. Reglaze needed to explain the “why” and the “so what” in plain English, quickly.

On top of the message, the business needed a clear visual identity. The brand had to feel reliable, efficient, and sustainable, while avoiding anything that felt cheap or overly bright. And because winning contracts was a short-term priority, Reglaze also needed offline sales collateral, brochures, leaflets, and vehicle livery to support outreach and on-site conversations with contractors.

We built Reglaze from the ground up: brand, website, and the marketing assets needed to start winning attention in the social housing sector.

First, we developed a brand identity designed to feel established and procurement-ready. We kept the look clean and modern, using darker tones and a professional style that signals trust and technical capability without feeling corporate or cold. The messaging was structured around what matters to councils and contractors: improved energy performance, minimal disruption, and cost-effective property upgrades through glass-only replacement.

We then designed and built a new website that clearly explains the retrofit model and the product benefits, without leaning on heavy jargon. The content focuses on outcomes; upgrading performance within existing 28mm frames, reducing the need for full window replacement, and supporting more sustainable building improvements. Calls to action and page structure were kept straightforward so busy decision-makers can quickly understand the offer and take the next step.

The site was built in Craft CMS, giving Reglaze an easy way to manage content and make updates as the business grows, whether that’s adding case studies, refining service pages for SEO, or expanding into new contract opportunities. We also created brochures and leaflets tailored specifically to social housing contractors, giving Reglaze a professional sales tool that works in tender conversations and site meetings. Finally, we designed vehicle livery to carry the brand into the real world.

The result is a consistent, joined-up launch package: a brand that feels trustworthy, a website that explains the solution clearly, and supporting collateral built to last.