YouTube is one of the biggest platforms in the world for businesses to reach their target audience and promote their products or services.
With over 2 billion monthly active users, 500 hours worth of content uploaded every minute and being live in over 100 countries in over 80 languages, YouTube is the second-largest search engine in the world and the third most visited website after Google and Facebook.
YouTube is no longer just a place to absentmindedly absorb content, it’s a serious marketing tool that, when used effectively, can change the success of a business exponentially.
Harnessing the power of YouTube is a marketing strategy that is becoming more and more prevalent in today’s visually retentive society.
How does YouTube Marketing Work? ?
YouTube marketing involves utilising the platform to promote your brand, product, or service. There are three primary ways to achieve this:
Firstly, creating original videos is essential to succeed on YouTube. As it is primarily a video hosting platform, high-quality videos are crucial to capture viewers' attention and keep them engaged with your brand.
Secondly, partnering with influencers is a popular tactic among marketers. Collaborating with YouTubers who have a sizable and engaged audience in your niche can help build credibility and expand your brand's reach.
Finally, running video ads on YouTube can be an effective way to drive conversions. With 70% of consumers stating they have purchased a product after seeing it on the platform, running ads can deliver a high return on investment for your brand.
By leveraging these three strategies, you can create a comprehensive YouTube marketing plan that promotes your brand, builds credibility, and drives conversions.
Tips for Successful YouTube Marketing ?
Use YouTube to support your overall marketing strategy. YouTube is just one part of your marketing plan, so make sure it aligns with your brand goals, messaging, and tone.
Consistently publish high-quality content. This will help build your audience and keep them engaged with your brand. Consider creating a content calendar to plan out your videos and ensure you're publishing on a regular basis.
Optimise your videos for search. Use relevant keywords in your titles, descriptions, and tags to help your videos appear in search results.
YouTube is not only a powerful search engine in its own right but can also help boost your visibility on Google. This is because many Search Engine Results Pages (SERPs) now include video carousels, and more than 94% of those videos are from YouTube.
To take advantage of this, you can conduct keyword research on both Google and YouTube to identify the most popular topics and match search intent.
By creating videos around these topics and optimising your video titles, descriptions, and tags with relevant keywords, you increase the chances of your videos appearing in search results on both platforms.
Engage with your audience. Respond to comments and questions to build a sense of community and show that you value your viewers' feedback.
Leverage YouTube features, such as live streams and community tabs, to connect with your audience in real-time.
Collaborate with other YouTubers or brands to expand your reach and tap into new audiences.
Promote your YouTube channel on other social media platforms, your website, and through email marketing to drive traffic and increase subscribers.
Use analytics to measure your performance and adjust your strategy accordingly. Pay attention to metrics like views, watch time, and engagement to see what's working and what's not.
Benefits of YouTube Marketing: ?
Aside from the aforementioned fact that YouTube is one of the biggest platforms in the world, there are numerous other advantages to using this avenue for marketing, including:
YouTube can be used as an effective lead generation tool by creating compelling promo videos, including calls-to-action in your videos, adding links to landing pages and lead magnets in your video descriptions, and sharing your videos on other platforms like social media or your website.
Video marketing on YouTube can have a significant positive impact on your business's revenue. According to a survey, 81% of marketers reported that using video has directly led to an increase in their sales.
If you want to establish trust and credibility for your brand, YouTube is an excellent platform to consider. This is because it is the most reliable social media platform for discovering and buying products, making it a valuable tool for businesses looking to build their reputation and expand their reach.
