Your brand is what makes a memorable (or forgettable) impression on customers and also lets your customers know what they can expect from your business.
Speak to an expertBranding is more than just a logo. We say that a lot here at Statuo but it’s true. To build a successful brand, you need to appeal to your customers in a way that your competitors don’t. You have to make them feel like they can trust you, align with your beliefs and values and most importantly, they need to be engaged by your personality. You cannot convey this with a simple logo. It's all in the detail, and it's something we pride ourselves on here at Statuo.
We start every design project by getting under the skin of your business. Once we understand this, we then begin our research and strategy phase before we touch any design elements.
This is the next step after research, identifying a brand positioning statement. This is the statement that sums up your business, it's not about what you do, it's why you do it.
Utilising your brand positioning statement, we then weave this through your tone of voice, creating headlines and straplines which accurately portray your brand.
Once we have found your position and your voice, we then start on how your brand is visually portrayed - this is logos, typeface, straplines, colours and how everything is applied to various aspects of your business such as website and print designs.
Rebranding can seem like a mammoth task when it comes to all of your printed materials, brochures, business cards, invoices, letterheads, flyers etc. We take the stress out of that for you, ensuring a cohesive brand identity.
Once your brand is finalised and signed off, if required we can put together a brand guidelines for your internal team to use moving forward, ensuring that your new brand is always adhered to.
