The website checklist we use for every client, for FREE!

If your website isn’t pulling in leads, converting visitors, or clearly showing what you offer, chances are, it’s letting you down. The good news? You don’t need to start from scratch or hire a whole digital team to fix it.

You just need to know what’s working and what isn’t. And that’s where our Free Website Checklist comes in.

This isn’t just a generic list of tasks. It’s a free website checklist tool that helps you assess your site properly, showing you what to look for and how to improve it. Whether you’re new to digital marketing or just want a second opinion, our free website checker will guide you through the process. 

What’s Inside the Free Website Checklist (And Why You Need It)

It’s a simple, actionable website audit checklist that breaks your website into four key areas:

 ✅ Search Engine Optimisation (SEO)
 ✅ Paid Media Readiness
 ✅ Conversion Rate Optimisation (CRO)
 ✅ User Experience (UX)

Each section explains:

• Why it matters for your business
• How to check if something’s broken
• What to do to fix it

No fluff. No tech-speak. Just a clear breakdown of what makes the bones of a good website.

Why These Four Areas?

We’ve audited hundreds of websites over the years and found that the same issues crop up again and again. Most of them fall into one of these 4 topics. If you can get these right, you’ll be in a much better position to grow online.

Here’s a quick overview of what the free website checklist covers.

1. SEO: Is your website Invisible on Google? 

If search engines can’t read or rank your site, you’re going to struggle to get any organic traffic 🎻 Our website checklist includes:

• Google Search Console setup
• Indexing issues like blocked pages
• XML sitemaps
• Canonical tags
• Duplicate content checks
• Mobile-friendliness
• Local SEO
• On-page SEO including headings, links and alt text
• Internal linking

Why this matters

Search engines decide what shows up in search results based on technical signals and content structure. If your SEO isn’t solid, your site may not appear at all.

This section of the free website audit helps you make sure Google can crawl, understand and rank your content properly.

2. Paid Media: Your ad budget might be going down the drain 💧

Running Google Ads? Amazing 👏🏻 But if your site isn’t ready to convert that traffic, your budget is going down the swanny. The website audit checklist will help you spot:

• Poorly optimised landing pages
• Missing or broken tracking (like Google Tag Manager or Meta Pixel)
• Unclear messaging or weak offers
• Lack of call-to-actions
• No conversion tracking in ad platforms

Why this matters

When your site and ads are working together, you’ll see results. When they’re not, you burn through money without knowing what’s working. This part of the free website checker helps you tighten things up.

3. Conversion Rate Optimisation (CRO): Got traffic but no sales? 🤔

Traffic is only half the battle. The other half is getting people to take action 🥷🏻 Our free website audit dives into:

• Call to action visibility and clarity
• Use of trust signals (reviews, testimonials, guarantees)
• Conversion-focused design and layout
• Forms that are quick and easy to complete
• Clear value propositions

Why this matters

If your site doesn’t guide visitors to do something > whether it’s buying, booking, or enquiring - then even your best traffic won’t convert. Conversion rate optimisation fixes that.

4. User Experience: Fix the UX mistakes that are costing you money 💸

User Experience (UX) is about how easy and pleasant your site is to use. This section of the website audit checklist will help you evaluate:

• Navigation and structure
• Site speed and performance
• Mobile usability
• Design consistency
• Security (SSL, HTTPS, backups, basic compliance)

Why this matters

If users get lost or frustrated, they’ll leave. A slow or confusing site sends the wrong message and often leads to high bounce rates and fewer conversions. This checklist helps you remove those barriers.

This Free Website Checker is for you if...

• You’ve never run a website audit before and aren’t sure where to start
• You’re running ads but aren’t seeing results
• You’re getting traffic, but very few leads or sales
• You’ve got a website that’s been sitting untouched for a while
• You just want peace of mind that your website isn’t missing anything obvious
  
  Whether you’re a solo founder, a growing team, or someone trying to keep on top of digital marketing, this free website checklist will give you a solid starting point.

Not Technical? No Problem 🥸

We’ve written the checklist in plain English with no unnecessary digital marketing jargon. You don’t need to know how to code, install plugins or interpret analytics dashboards. Everything’s explained clearly, with simple ways to check what’s working, and practical fixes if something isn’t.

It’s basically like having a digital marketer in your pocket.

So what do I get when I download the Free Website Audit? 🤔

• A full website audit checklist across SEO, Paid Media, CRO and UX
• Clear explanations of what to check and why it matters
• Simple instructions on how to fix common issues
• A better understanding of how your website really performs

You’ll also start spotting issues that might have been costing you traffic, money, or conversions without you realising.

Why are we giving this away for free? 🤨

Because too many businesses are sitting on websites that should be performing better. In most cases, a few tweaks can make a big difference, but people just don’t know where to start.

This free website checklist gives you the tools and guidance to fix what matters most.

And yes, of course we hope that if you ever need a hand with something bigger, you’ll think of us ❤️

Grab Your Free Website Checklist

If you want a quick, clear, and completely free way to check how your site’s performing, download the Free Website Checklist today.

It takes just a few minutes to go through and could save you hours of frustration (and a fair bit of ad spend too).

👉🏻🚨 Download Your Free Website Checklist Now 🚨👈🏻

No jargon. No spam. Just a better website.