Digital Marketing Jargon Buster

Connor Tomlinson

Apr 25, 2023 . 3 minutes read


While some digital marketing agencies may operate cloak and dagger style, preferring to keep you in the dark about the intricacies of your business together and keep their practices shrouded in mystery, here at Statuo we pride ourselves on being honest and transparent.

That’s why we’ve put together a handy marketing term glossary, or jargon buster for you to understand what our services are and how they help you.

What is Jargon?

Jargon refers to the specialised language and terminology that is commonly used in the field of marketing. It includes buzzwords, acronyms, and technical terms that are specific to marketing and advertising. These terms may be used to describe marketing strategies, techniques, tools, and processes.

While marketing jargon can be useful in communicating complex marketing concepts among marketing professionals, it can also be confusing and alienating for those outside of the field.

Marketing Terminology


Search Engine Optimisation: The practice of optimising a website to increase its visibility and ranking in search engine results pages organically. 


Pay-per-click advertising: A form of advertising in which advertisers pay a fee each time a user clicks on one of their ads.


The number of times an ad is displayed to users.


Click-through rate: The percentage of users who click on an ad or link out of the total number of impressions.


Cost per thousand impressions: The cost of displaying an ad 1,000 times.


Return on investment: A measure of the profit or loss generated by a marketing campaign compared to the cost of the campaign.


Return on Ad Spend: Revenue earned for every marketing £ spent


When a user completes a desired action on a website, such as making a purchase or filling out a form.

Landing page

The webpage that a user is directed to after clicking on an ad or link.

Influencer marketing

A type of marketing that involves collaborating with influencers (individuals with a large following on social media) to promote a brand or product.

Social media marketing

The use of social media platforms to promote a brand or product and engage with customers.


The collection, analysis, and interpretation of data related to website traffic and user behaviour.


A type of advertising that targets users who have previously visited a website or interacted with a brand in some way.

Ad targeting

The process of identifying specific demographics, interests, or behaviours of users to show ads that are more relevant to them.

Bounce rate

The percentage of users who leave a website after viewing only one page.


CTA: A message or button on a website that encourages users to take a specific action, such as filling out a form or making a purchase, aka a call-to-action.


Cost-Per-Acquisition: The cost of acquiring a new customer through a specific marketing campaign.


Cost-per-click: The cost of each individual click on an ad.


The words or phrases that users type into search engines to find information or products.

Link building

The process of acquiring links from other websites to increase the authority and visibility of a website.

Organic traffic

The traffic that comes to a website through unpaid search engine results, as opposed to paid advertising.


Pay-per-impression: A form of advertising in which advertisers pay a fee for each time an ad is displayed to a user, regardless of whether or not the user clicks on the ad.


Search Engine Results Page: The page that appears after a user enters a search query, displaying a list of websites ranked in order of relevance and importance.

If the list above seems like a lot to take in, don’t worry, that’s what we're here for, to help create a bespoke marketing strategy for your business.

We don’t just talk, we provide expert, record breaking results for our Bolton SEO, PPC, brand and web services.

With clear collaborative work with your business, we can augment the trajectory of your success, helping you to stand out from the crowd.

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