Marketing to Gen Z

Connor Tomlinson

Mar 24, 2023 . 4 minutes read

Marketing to gen z 1

Who are Generation Z?

Generation (Gen) Z refers to anyone born between 1997-2012, and is a popular term used as an identifying feature of modern morals and values. Gen Z’ers are said to be the first generation to fully grow up with the influence of modern technology playing a large part in society.

Marketing to Gen Z can be challenging as they are a highly tech-savvy and diverse generation. However, Gen Z represents a crucial market when it comes to the landscape of modern service or consumer industry.

Here are some tips for effectively marketing to Gen Z.

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Focus on Authenticity

Gen Z values brands that are authentic, transparent, and genuine. They want to connect with real people and companies that stand for something meaningful.

Your website can help you showcase your brand's personality, values, and mission through storytelling, real-life experiences, and personal insights. Be honest, open, and relatable, and use your site as a platform to build trust and establish a connection with your audience.

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Use Video Content

Video is a highly engaging and interactive form of content that Gen Z prefers over text. Incorporate video content across your posts, such as product demos, tutorials, interviews, and behind-the-scenes footage.

Ensure your videos are short and attention-grabbing, and use captions or transcripts to make them accessible to all audiences.

Make Your Content Mobile-Friendly

Gen Z is the first generation to grow up with smartphones, and they use them for everything, including browsing the web.

Your website needs to be mobile-friendly and optimised for mobile devices, so it loads quickly and is easy to navigate on smaller screens. Use responsive design, clear fonts, and simple navigation to create a seamless mobile experience for your readers.

Incorporate Social Media

Gen Z is highly active on social media platforms like Instagram, TikTok, and Snapchat. Use these platforms to promote your content and reach a wider audience.

You can also include social media widgets on your content to encourage sharing and engagement. Use relevant hashtags, collaborate with influencers, and create visually appealing content to increase your social media presence and attract more followers.


Keep It Short and Sweet

Gen Z has a short attention span, and they are bombarded with information constantly. Keep your posts short and to the point, using bullet points, headers, and visuals to break up text and make it easy to read.

Use concise language, avoid jargon, and focus on important information to keep your readers engaged and interested.

Highlight Diversity

Gen Z is the most diverse generation in history, and they value inclusivity and representation. Make sure your content is inclusive and highlights diversity in all its forms. Use images and language that reflect different cultures, races, genders, and backgrounds, and be aware of any biases or stereotypes that may alienate certain groups.

Show that you value diversity and inclusivity in your brand and make it a part of your messaging and content strategy.

Partner with Creators (influencers)

Gen Z is known for being sceptical of traditional advertising and marketing tactics. However, they tend to trust and follow influencers they admire and relate to. Influencers can be seen as authentic and genuine, making them more effective in capturing the attention and trust of Gen Z.

Influencers often create content that is relatable to Gen Z. They share similar interests, lifestyles, and values, which makes them more likely to resonate with this audience.

Creators and influencers can help brands stay relevant to Gen Z. As Gen Z's interests and preferences change rapidly, influencers can help brands keep up with the latest trends and stay in tune with what Gen Z is talking about.

Influencers have large and engaged audiences on social media platforms, making them a powerful way for brands to reach a large number of Gen Z consumers quickly and effectively.

Why are Gen Z so Important?

Marketing to Gen Z can offer several benefits for businesses, including:

Increased Brand Awareness 📈

Gen Z is a highly connected and socially engaged generation, and marketing to them through social media and digital channels can help businesses increase brand awareness and reach a wider audience.

Greater Engagement and Loyalty 🔐

Gen Z is more likely to engage with brands that are authentic, transparent, and value-driven. By marketing to them in a way that aligns with their values and interests, businesses can build trust, establish a connection, and foster greater engagement and loyalty.

Opportunity for Innovation 🧠

Gen Z is known for being open-minded, curious, and adventurous, and they are always looking for the next big thing. By marketing to them, businesses can tap into this mindset and create innovative products and services that meet their evolving needs and preferences.

Influence on Family and Friends 👨‍👩‍👦‍👦

Gen Z is highly influential among their peers and family members. By marketing to them, businesses can create a ripple effect that extends beyond the initial target audience, generating buzz and interest among a wider circle of potential customers.

Long-Term Customer Value ❤️‍🔥

Gen Z is a young and dynamic generation, and by marketing to them early on, businesses can establish a long-term relationship that may extend well into the future. By building a loyal customer base now, businesses can secure a steady stream of revenue and growth in the years to come.

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