The project aimed to create a unified and attractive brand identity for Axiell, bringing together various parts of the business. Axiell desired a less corporate look, aiming for a more approachable, personal, modern, and digital-friendly appearance. They wanted unique visual design elements that could be consistently used across their marketing materials. The request was to evolve their existing identifiers/brand assets for a seamless transition.
Just wanted to say a quick thank you for all your help in helping me turn this brand project around. So, thank you for; Agreeing to take on the challenge, putting up with all the minute detail of my (and other people’s) feedback and super practical requirements, being super responsive and quick with everything, and finally - for generally being nice people to deal with!”