Odys Global is a platform for affiliate marketers and online business owners looking to gain a head start over the competition. They approached us to re design their website based off their customer requirements. They wanted to build a recognisable brand in the market, with a dashboard that would allow you to purchase credits, create filtered campaigns based on the users specific requirements with additional pre order facilities.
We started the project by pitching two branding concepts one with a monochrome palette and the other bringing a fresh new look to the brand.
We created the strapline ‘Kickstart your online adventure’ which fed through all aspects of the brand application from web to print. Once we had the brand, tone of voice and positioning statement we looked at the exisiting site which pages worked well with their current client base and discovered where the problems lay with conversion.
We worked alongside their developers to create a basic wireframe of the site and conducted user tests within the problematic areas to discover what worked best. Once we were happy with the results we implemented the design to the wireframes and made sure the key information was in focus.
You’ve made quite an impact on our businness, Odys couldn’t have reached where it is now without your contribution.”
After the designs were pushed to development we created a set of technical emails that would capture subscribers at key points to maintain their interest in Odys as more domains within their search criteria were populated in the dashboard.
Alongside this we identified some key sectors to target socially and created a launch campaign that could target these industries specifically.
We continue to work with Odys and are currently developing a new brand and website with them so keep your eyes peeled on our next online adventure with them.