The DMS Group

Organic Search, Web Design and Brand

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From Print to Digital: DMS Seeks Full-Service Marketing Makeover.

DMS, a family-run business, wanted a full-service marketing approach. Although they transitioned from print to digital, their brand and website didn't reflect this. To attract potential customers, they needed a brand and web overhaul and a strategic marketing plan.
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Designing a Bold New Brand for DMS: Shaping Workplaces, Creating Partnerships.

We met with DMS, created a brief, and designed a new brand using bold colors and shapes inspired by their print history. The strap-line, "Shaping Workplaces, Creating Partnerships," incorporates shapes. The positioning statement simplifies DMS's services with a friendly tone.
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Crafting a User-Friendly Website and Comprehensive Marketing Campaign for DMS.

The website, featuring many service offerings, used shapes for friendliness and was built with the Craft platform for easy editing. We followed up with an omnichannel marketing campaign including SEO, PPC, Social Advertising, and offline print materials.