Cut Throat Club came to us with a basic website and logo, they wanted a revamp of their current website that sells cut throat razors in Australia. Our mission was to create a brand that makes a difference in the world of men’s grooming, we focussed on Cut Throat Club to become the home of traditional shaving for men, for both learners and the experienced.
We started from the beginning, discovered who their demographic was, the tone of voice and positioning in the market. Once we had this information we pitched our branding concepts to the client.
One concept came out on top focussing upon ‘The Art of Shaving’ with the strap-line ‘Discover the art of shaving.’ The logo we crafted related to the art of shaving with a nod to the heritage of barber shops and the feel of a gentleman’s prestigious brand.
We then designed a website using figma which was more functional, user friendly and upsold the product in the right areas with key consideration to mobile first design. These designs were then signed off for their in-house shopify web developer to build.
We love it!! Couldn’t have asked for more really! We have a couple of more projects coming up in the new year, will be in touch.
Tom Yates, Cut Throat Club Director
