Web Design and Brand

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Transforming Joinery Orders: Experience Hassle-free Custom Furniture with Magicut Integration

CPA Joinery approached us to create a new business targeting the domestic market. Joiners can order bespoke furniture through their website, seamlessly integrating with the cutting software, Magicut.

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Cutsmart: Measure Twice. Cut Once Smart. A Bold and Identifiable Brand for Independent Joiners.

We needed to come up with an identifiable brand concept which would resonate with the demographic (independent joiners) we came up with 2 concepts, and the chosen one was Cutsmart. The colour palette was bold and identifiable, the use of black and yellow was selected due to its nod to ‘Trade’

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Cutsmart: Streamlined Website Empowers Joiners with On-the-Go Cutting Lists and Seamless Integration

The complex website had a simple UX for joiners to create cutting lists on the go. Custom-built with bold colors, team photos, and integration with Magi-Cut. Craft CMS allowed easy updates. Launch included Google Search and targeted Facebook ads.