CPA Joinery approached us to create a new business targeting the domestic market. Joiners can order bespoke furniture through their website, seamlessly integrating with the cutting software, Magicut.
We needed to come up with an identifiable brand concept which would resonate with the demographic (independent joiners) we came up with 2 concepts, and the chosen one was Cutsmart. The colour palette was bold and identifiable, the use of black and yellow was selected due to its nod to ‘Trade’
The complex website had a simple UX for joiners to create cutting lists on the go. Custom-built with bold colors, team photos, and integration with Magi-Cut. Craft CMS allowed easy updates. Launch included Google Search and targeted Facebook ads.
