Mortgage House

Design . Development . Marketing

Mortgage House approached us with an idea, to bring Mortgages online.

The plan was to build a functional form that would generate leads, a system that would enable any customer to go on add their financial details and requirements, enabled by an api we integrated to relay relevant information back to the customer.

The Brief

We wanted to create a simple look for Mortgage House, Mortgages can be complicated enough so we wanted to give this website a simplistic flat design. A unique identity that would be recognisable against the competition online. The logo was designed in lowercase using rounded accents to give an approachable and friendly tone of voice to the brand.

Flexibooks Mac view Flexibooks team

The Approach

Using the idea of simplicity we went back to basics on this brand, with initial ideas forming from creating buildings out of lego. This idea helped us develop the pantone selection for the brand guidelines. The main development for this site was staging a normally long process into functional quick and easy to use forms, ux design was key in this design with clear accented buttons and simple form processes.

Mortgage House Brand Mortgage House Development

The Result

The launch was a success and we continue to work with Mortgage House as they develop and grow, the launch was a success and we continue to work with them upon site developments, marketing and print production.